Browsing Publikasjoner fra CRIStin - BI by Journals "Industrial Marketing Management"

Now showing items 1-4 of 4

    • Effectiveness of Contracts in Marketing Exchange Relationships: A Meta-analytic Review 

      Crosno, Jody; Dahlstrøm, Robert; Liu, Yuerong; Tong, Pui Ying (Peer reviewed; Journal article, 2020)
      Exchange partners devise and implement contracts to improve performance within a relationship. Detailed, specific contracts provide a blueprint designed to guide desired interfirm behavior, and firms may use the contract ...

    • Innovation forecast: un-avoidable and context dependent 

      Waluszewski, Alexandra; Ingemansson, Malena; Håkansson, Håkan (Journal article; Peer reviewed, 2014)
      Industrial marketing and purchasing is an interesting phenomenon. On the surface it appears as very mundane, a simple day-to-day activity performed by purchasers, sales personnel, and technical specialists; i.e. most often ...

    • Resource Interaction and Resource Integration: Similarities, Differences, Reflections 

      Bocconcelli, Roberta; Carlborg, Per; Harrison, Debbie; Hasche, Nina; Hedvall, Klas; Huang, Lei (Journal article; Peer reviewed, 2020)
      The purpose of this paper is to provide a state-of-the-art comparison of the conceptualization of resources in ‘Resource Interaction’ (IMP) and ‘Resource Integration’ (SDL). Both are engaged with understanding how value ...

    • The role of supplier relationships in the development of new ventures 

      La Rocca, Antonella; Perna, Andrea; Snehota, Ivan; Ciabuschi, Francesco (Journal article; Peer reviewed, 2019)
      New business ventures have rather limited resources, generally suffer from liabilities of smallness and newness and rely on external business relationships, typically with suppliers, for developing and acquiring necessary ...