Blar i Publikasjoner fra CRIStin - BI på tidsskrift "Applied Cognitive Psychology"
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Advertisement-programme congruence in memory of sexual fragrance advertisements
(Journal article; Peer reviewed, 2019)The current study explored the effect of sexual content in advertisements and the programme–advertisement congruence on the memory of sexual and nonsexual advertisements. Seventy participants (41 females and 29 males) were ... -
The effect of fear‐inducing content on memory for advertisements and on retroactive and proactive interference of programme information
(Journal article; Peer reviewed, 2018)The current study focused on whether fear‐inducing content in television advertisements leads to better memory for the advertisement but also impairs memory for programme information that either precedes the advertisements ... -
The Effects of Programme Context on Memory for Humorous Television Commercials
(Journal article; Peer reviewed, 2017)This study investigated the effects of programme context on memory for humorous television advertisements in South Korean participants. Humorous and non-humorous Korean advertisements were embedded within two programme ...