• Neuroscience in service research: an overview and discussion of its possibilities 

      De Keyser, Arne; Gustafsson, Anders; Shams, Poja; van Vaerenbergh, Yves; Verhulst, Nanouk (Journal article; Peer reviewed, 2020)
      Purpose: The purpose of this paper is to discuss recent developments in neuroscientific methods and demonstrate its potential for the service field. This work is a call to action for more service researchers to adopt ...