Blar i Publikasjoner fra CRIStin - BI på forfatter "Wiesenberg, Markus"
-
Big Data and Automation in Strategic Communication
Wiesenberg, Markus; Zerfass, Ansgar; Moreno, Angeles (Journal article; Peer reviewed, 2017)Big data and automation pose huge challenges for strategic communication. This article contributes to the limited body of knowledge in the field by introducing the concepts, outlining opportunities and potential problems, ...