Blar i Publikasjoner fra CRIStin - BI på forfatter "Sande, Jon Bingen"
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Endogeneity in survey research
Sande, Jon Bingen; Ghosh, Mrinal (Journal article; Peer reviewed, 2018)Endogeneity is a crucial problem in survey-based empirical research on marketing strategy (MS) and inter-organizational relationships (IORs); if not addressed, it can cause researchers to arrive at flawed conclusions and ...