Blar i Publikasjoner fra CRIStin - BI på forfatter "Richartz, Philip"
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An Explorative Study on Heuristic Effects of Healthy Food Labels in an Online Shopping Situation
Fagerstrøm, Asle; Richartz, Philip; Arntzen, Erik; Sigurdsson, Valdimar (Journal article; Peer reviewed, 2021)This study focuses on the representativeness heuristic effects of healthy food labels on consumer choice of healthy food. A within-subject experiment was arranged to identify whether consumers rely on representativeness ...