Blar i Publikasjoner fra CRIStin - BI på forfatter "Pauwels, Koen"
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How CEO/CMO characteristics affect innovation and stock returns: findings and future directions
You, Ya; Srinivasan, Shuba; Pauwels, Koen; Joshi, Amit (Journal article; Peer reviewed, 2020)Investor stock market response has received a great deal of attention in the marketing literature. However, firms are not faceless corporations; individuals such as CEOs set their strategies. Upper echelon and strategic ... -
Informational Challenges in Omnichannel Marketing: Remedies and Future Research
Cui, Tony Haitao; Ghose, Anindya; Halaburda, Hanna; Iyengar, Raghuram; Pauwels, Koen; Sriram, S; Tucker, Catherine; Venkataraman, Sriraman (Journal article; Peer reviewed, 2021)Omnichannel marketing is often viewed as the panacea for one-to-one marketing, but this strategic path is mired with obstacles. This article investigates three challenges in realizing the full potential of omnichannel ... -
Promoting Data Richness in Consumer Research: How to Develop and Evaluate Articles with Multiple Data Sources
Blanchard, Simon J; Goldenberg, Jacob; Pauwels, Koen; Schweidel, David A. (Peer reviewed; Journal article, 2022)As stated in the mission of the Journal of Consumer Research (JCR) (2022) and a recent editorial (Schmitt et al. 2022), JCR is a multi-disciplinary journal where consumer research provides insights about consumers and ...