Blar i Publikasjoner fra CRIStin - BI på forfatter "Park, Jaewood"
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Celebrity insects: Exploring the effect of celebrity endorsement on people’s willingness to eat insect-based foods
Park, Jaewood; Motoki, Kosuke; Velasco, Carlos; Spence, Charles (Journal article; Peer reviewed, 2021)There is a growing interest in insects as a promising alternative source of protein that can potentially contribute to help solving the imminent global food crisis. However, research on insect-based foods (IBFs) has ... -
Contextual acceptance of novel and unfamiliar foods: Insects, cultured meat, plant-based meat alternatives, and 3D printed foods
Motoki, Kosuke; Park, Jaewood; Spence, Charles; Velasco, Carlos (Journal article; Peer reviewed, 2021)Engineering healthy diets from sustainable food resources undoubtedly constitutes a major global challenge. One solution to the problem of developing healthy and sustainable diets involves the incorporation of various ... -
Tasting names: Systematic investigations of taste-speech sounds associations
Motoki, Kosuke; Saito, Toshiki; Park, Jaewood; Velasco, Carlos; Spence, Charles; Sugiura, Motoaki (Journal article; Peer reviewed, 2019)Product names can be developed to effectively convey specific sensory attributes to the consumer. Most of the previous research on crossmodal correspondences has shown that people selectively associate words (e.g., ‘Maluma’, ...