Blar i Publikasjoner fra CRIStin - BI på forfatter "Halaburda, Hanna"

Viser treff 1-1 av 1

    • Informational Challenges in Omnichannel Marketing: Remedies and Future Research 

      Cui, Tony Haitao; Ghose, Anindya; Halaburda, Hanna; Iyengar, Raghuram; Pauwels, Koen; Sriram, S; Tucker, Catherine; Venkataraman, Sriraman (Journal article; Peer reviewed, 2021)
      Omnichannel marketing is often viewed as the panacea for one-to-one marketing, but this strategic path is mired with obstacles. This article investigates three challenges in realizing the full potential of omnichannel ...