• Impossible (food) experiences in extended reality 

      Velasco, Carlos; Barbosa Escobar, Francisco; Petit, Olivia; Wang, Qian Janice (Journal article; Peer reviewed, 2021)
      We introduce a model to think about impossible experiences in mixed and virtual reality, while emphasizing the role of said experiences in the context of food. This reality-impossibility model includes two continua, namely, ...
    • Paradoxes, challenges, and opportunities in the context of ethical customer experience management 

      Velasco, Carlos; Reinoso-Carvalho, Felipe; Barbosa Escobar, Francisco; Gustafsson, Anders; Petit, Olivia (Journal article; Peer reviewed, 2024)
      This article examines paradoxes, challenges, and opportunities in the context of ethical customer experience management. Central to this discussion are different stakeholders such as firms, customers, policymakers, regulators, ...