Blar i BI Open på forfatter "Zerfass, Ansgar"
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Big Data and Automation in Strategic Communication
Wiesenberg, Markus; Zerfass, Ansgar; Moreno, Angeles (Journal article; Peer reviewed, 2017)Big data and automation pose huge challenges for strategic communication. This article contributes to the limited body of knowledge in the field by introducing the concepts, outlining opportunities and potential problems, ... -
Communication evaluation and measurement. Skills, practices and utilization in European organizations
Zerfass, Ansgar; Verčič, Dejan; Volk, Sophia Charlotte (Journal article; Peer reviewed, 2017)Purpose: The purpose of this paper is to examine the status quo of communication evaluation and measurement practices in communication departments of companies, non-profits, and other organizations across Europe. Design ... -
Corporate communications from the CEO’s perspective: how top executives conceptualize and value strategic communication
Zerfass, Ansgar; Sherzada, Muschda (Journal article; Peer reviewed, 2015)Purpose – The purpose of this paper is to explore the perceptions and expectations of chief executive officers (CEOs) and executive board members concerning: the relevance of public opinion and contribution of communication ... -
Corporate communications from the top and from the center: comparing experiences and expectations of CEOs and communicators
Zerfass, Ansgar; Schwalbach, Joachim; Bentele, Günter; Sherzada, Muschda (Journal article; Peer reviewed, 2014)Common viewpoints as well as divergences between top executives and communication professionals influence the institutionalization of strategic communication. However, there is little empirical evidence on the accordance ... -
Does social media usage matter? An analysis of online practices and digital media perceptions of communication practitioners in Europe
Moreno, Angeles; Navarro, Cristina; Tench, Ralph; Zerfass, Ansgar (Journal article; Peer reviewed, 2015)A key aspect for understanding and explaining online communication is the micro level of communication practitioners’ social media usage and their general attitudes towards digital platforms. This paper investigates how ... -
Doing the right things or doing things right? Paradoxes and Swedish communication professionals’ roles and challenges
Falkheimer, Jesper; Heide, Mats; Simonsson, Charlotte; Zerfass, Ansgar; Verhoeven, Piet (Journal article; Peer reviewed, 2016)Purpose – The purpose of this paper is to examine and analyze the prevailing form of rationality that governs the challenges, goals and roles of communication professionals. The authors will also explore alternative ... -
Enabling, advising, supporting, executing: a theoretical framework for internal communication consulting within organizations
Zerfass, Ansgar; Franke, Neele (Journal article; Peer reviewed, 2013)This article analyzes the consulting and enabling function within the role set of communication managers and provides an initial theoretical framework for internal communication consulting in organizations. The idea of ... -
Evaluation stasis continues in PR and corporate communication: Asia Pacific insights into causes.
Zerfass, Ansgar; Macnamara, Jim (Journal article; Peer reviewed, 2017)The first comprehensive study of public relations (PR) and corporate communication practices across Asia-Pacific countries has found that, despite being an area of rapid growth, evaluation remains limited, is often not ... -
Evaluation und Controlling derUnternehmenskommunikation
Rolke, Lothar; Buhmann, Alexander; Zerfass, Ansgar (Chapter, 2020)Kommunikationsmanager wissen heute um die Wirkung ihrer Arbeit und umihren Beitrag zur Erreichung von Unternehmenszielen. Dabei handelt es sich umLeistungen für eine gute Berichterstattung in den Medien, für die Reputation ... -
Global public relations and communication management: a European perspective
Vercic, Dejan; Zerfass, Ansgar; Wiesenberg, Markus (Journal article; Peer reviewed, 2015)The paper reviews the status of international public relations research and reports on a pan-European study into international communication practices in the corporate sector. It is based on a quantitative survey of 579 ... -
How strategic communication facilitates the internationalization of firms: A situational framework
Keller-Bacher, Jule; Zerfass, Ansgar (Chapter, 2019)This chapter examines the specific role of strategic communication as a facilitator for business internationalization. It provides a new and comprehensive rationale for explaining the contribution of strategic communication ... -
Managing CEO communication and positioning: A cross-national study among corporate communication leaders
Zerfass, Ansgar; Vercic, Dejan; Wiesenberg, Markus (Journal article; Peer reviewed, 2016)Purpose – The purpose of this paper is to examine the practices of positioning Chief Executive Officers (CEOs) and other top executives in the public sphere and approaches to manage their communication activities. ... -
North American Communication Monitor 2018-2019. Tracking trends in fake news, issues management, leadership performance, work stress, social media skills, job satisfaction and work environment
Meng, Juan; Reber, Bryan; Berger, Bruce; Gower, Karla; Zerfass, Ansgar (Research report, 2019) -
Reviewing the ‘march to standards’ in public relations: a comparative analysis of four seminal measurement and evaluation initiatives
Buhmann, Alexander; Macnamara, Jim; Zerfass, Ansgar (Journal article; Peer reviewed, 2019)To many, development and adoption of professional standards for measurement and evaluation (M&E) is one of the most promising approaches for advancing public relations practice. In recent years, there has been a surge in ... -
Social media newsrooms in public relations: a conseptual framework and corporate practices in three countries
Zerfass, Ansgar; Schramm, Dana Melanie (Journal article; Peer reviewed, 2014)The rise of social media in organizational settings has opened up new horizons for strategic communication. However, there are also drawbacks. Arguably the most important one is increased complexity. Many communication ... -
Stakeholderbeziehungen in der CSR-Kommunikation: Empirische Studie zu Strategien und Rahmenbedingungen in deutschen Unternehmen
Zerfass, Ansgar; Müller, Maren Christin (Journal article; Peer reviewed, 2013) -
Strategic communication as an emerging interdisciplinary paradigm
Werder, Kelly Page; Nothhaft, Howard; Verčič, Dejan; Zerfass, Ansgar (Journal article; Peer reviewed, 2019)This study explores future directions in strategic communication scholarship by examining the emergence of strategic communication through the lens of interdisciplinary science. The disciplinary status of strategic ... -
Strategic communication: Defining the field and its contribution to research and practice
Zerfass, Ansgar; Verčič, Dejan; Nothhaft, Howard; Werder, Kelly Page (Journal article; Peer reviewed, 2018)This article draws on a decade of research in strategic communication and especially on the contributions in this special issue to propose a new and more comprehensive definition of strategic communication. We argue that ... -
Strategic communication: Reflections on an elusive concept
Nothhaft, Howard; Werder, Kelly Page; Verčič, Dejan; Zerfass, Ansgar (Journal article; Peer reviewed, 2019)The article explores how strategic communication successfully established itself as an academic discipline despite (or perhaps because of) being centered on an elusive concept. Drawing on ideas about the evolution of ... -
The dawn of a new golden age for media relations? How PR professionals interact with the mass media and use new collaboration practices
Zerfass, Ansgar; Vercic, D.; Wiesenberg, M. (Journal article; Peer reviewed, 2016)The article reviews the status of media relations in Europe while it reflects the upcoming media shift from mass mediated communication to own produced and delivered content by strategic communicators. The literature review ...