Browsing by Author "Zerfass, Ansgar"
Now showing items 1-14 of 14
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Big Data and Automation in Strategic Communication
Wiesenberg, Markus; Zerfass, Ansgar; Moreno, Angeles (Journal article; Peer reviewed, 2017)Big data and automation pose huge challenges for strategic communication. This article contributes to the limited body of knowledge in the field by introducing the concepts, outlining opportunities and potential problems, ... -
Communication evaluation and measurement. Skills, practices and utilization in European organizations
Zerfass, Ansgar; Verčič, Dejan; Volk, Sophia Charlotte (Journal article; Peer reviewed, 2017)Purpose: The purpose of this paper is to examine the status quo of communication evaluation and measurement practices in communication departments of companies, non-profits, and other organizations across Europe. Design ... -
Corporate communications from the CEO’s perspective: how top executives conceptualize and value strategic communication
Zerfass, Ansgar; Sherzada, Muschda (Journal article; Peer reviewed, 2015)Purpose – The purpose of this paper is to explore the perceptions and expectations of chief executive officers (CEOs) and executive board members concerning: the relevance of public opinion and contribution of communication ... -
Corporate communications from the top and from the center: comparing experiences and expectations of CEOs and communicators
Zerfass, Ansgar; Schwalbach, Joachim; Bentele, Günter; Sherzada, Muschda (Journal article; Peer reviewed, 2014)Common viewpoints as well as divergences between top executives and communication professionals influence the institutionalization of strategic communication. However, there is little empirical evidence on the accordance ... -
Does social media usage matter? An analysis of online practices and digital media perceptions of communication practitioners in Europe
Moreno, Angeles; Navarro, Cristina; Tench, Ralph; Zerfass, Ansgar (Journal article; Peer reviewed, 2015)A key aspect for understanding and explaining online communication is the micro level of communication practitioners’ social media usage and their general attitudes towards digital platforms. This paper investigates how ... -
Doing the right things or doing things right? Paradoxes and Swedish communication professionals’ roles and challenges
Falkheimer, Jesper; Heide, Mats; Simonsson, Charlotte; Zerfass, Ansgar; Verhoeven, Piet (Journal article; Peer reviewed, 2016)Purpose – The purpose of this paper is to examine and analyze the prevailing form of rationality that governs the challenges, goals and roles of communication professionals. The authors will also explore alternative ... -
Enabling, advising, supporting, executing: a theoretical framework for internal communication consulting within organizations
Zerfass, Ansgar; Franke, Neele (Journal article; Peer reviewed, 2013)This article analyzes the consulting and enabling function within the role set of communication managers and provides an initial theoretical framework for internal communication consulting in organizations. The idea of ... -
Evaluation stasis continues in PR and corporate communication: Asia Pacific insights into causes.
Zerfass, Ansgar; Macnamara, Jim (Journal article; Peer reviewed, 2017)The first comprehensive study of public relations (PR) and corporate communication practices across Asia-Pacific countries has found that, despite being an area of rapid growth, evaluation remains limited, is often not ... -
Global public relations and communication management: a European perspective
Vercic, Dejan; Zerfass, Ansgar; Wiesenberg, Markus (Journal article; Peer reviewed, 2015)The paper reviews the status of international public relations research and reports on a pan-European study into international communication practices in the corporate sector. It is based on a quantitative survey of 579 ... -
Managing CEO communication and positioning: A cross-national study among corporate communication leaders
Zerfass, Ansgar; Vercic, Dejan; Wiesenberg, Markus (Journal article; Peer reviewed, 2016)Purpose – The purpose of this paper is to examine the practices of positioning Chief Executive Officers (CEOs) and other top executives in the public sphere and approaches to manage their communication activities. ... -
Social media newsrooms in public relations: a conseptual framework and corporate practices in three countries
Zerfass, Ansgar; Schramm, Dana Melanie (Journal article; Peer reviewed, 2014)The rise of social media in organizational settings has opened up new horizons for strategic communication. However, there are also drawbacks. Arguably the most important one is increased complexity. Many communication ... -
Stakeholderbeziehungen in der CSR-Kommunikation: Empirische Studie zu Strategien und Rahmenbedingungen in deutschen Unternehmen
Zerfass, Ansgar; Müller, Maren Christin (Journal article; Peer reviewed, 2013) -
The dawn of a new golden age for media relations? How PR professionals interact with the mass media and use new collaboration practices
Zerfass, Ansgar; Vercic, D.; Wiesenberg, M. (Journal article; Peer reviewed, 2016)The article reviews the status of media relations in Europe while it reflects the upcoming media shift from mass mediated communication to own produced and delivered content by strategic communicators. The literature review ... -
Today´s and tomorrow´s challenges in public relations: comparing the views of chief communication officers and next generation leaders
Kiesenbauer, Juliane; Zerfass, Ansgar (Journal article; Peer reviewed, 2015)Most public relations research is focused on communication processes and the instruments, strategies and objectives in use. Less is known about the men and women who are and will be responsible for managing strategic ...