Browsing BI Open by Author "Zerfass, Ansgar"
Now showing items 1-20 of 28
-
Artificial intelligence in communication management: a cross-national study on adoption and knowledge, impact, challenges and risks
Zerfass, Ansgar; Hagelstein, Jens; Tench, Ralph (Journal article; Peer reviewed, 2020)Purpose Artificial intelligence (AI) might change the communication profession immensely, but the academic discourse is lacking an investigation of the perspective of practitioners on this. This article addresses this ... -
Big Data and Automation in Strategic Communication
Wiesenberg, Markus; Zerfass, Ansgar; Moreno, Angeles (Journal article; Peer reviewed, 2017)Big data and automation pose huge challenges for strategic communication. This article contributes to the limited body of knowledge in the field by introducing the concepts, outlining opportunities and potential problems, ... -
Communication evaluation and measurement. Skills, practices and utilization in European organizations
Zerfass, Ansgar; Verčič, Dejan; Volk, Sophia Charlotte (Journal article; Peer reviewed, 2017)Purpose: The purpose of this paper is to examine the status quo of communication evaluation and measurement practices in communication departments of companies, non-profits, and other organizations across Europe. Design ... -
Corporate communications from the CEO’s perspective: how top executives conceptualize and value strategic communication
Zerfass, Ansgar; Sherzada, Muschda (Journal article; Peer reviewed, 2015)Purpose – The purpose of this paper is to explore the perceptions and expectations of chief executive officers (CEOs) and executive board members concerning: the relevance of public opinion and contribution of communication ... -
Corporate communications from the top and from the center: comparing experiences and expectations of CEOs and communicators
Zerfass, Ansgar; Schwalbach, Joachim; Bentele, Günter; Sherzada, Muschda (Journal article; Peer reviewed, 2014)Common viewpoints as well as divergences between top executives and communication professionals influence the institutionalization of strategic communication. However, there is little empirical evidence on the accordance ... -
Digitalization in corporate communications: understanding the emergence and consequences of CommTech and digital infrastructure
Brockhaus, Jana; Buhmann, Alexander; Zerfass, Ansgar (Peer reviewed; Journal article, 2022)Purpose This article studies the digitalization of corporate communications and the emergence of communication technology (CommTech). The authors show communicators' expectations regarding digitalization, gauge the current ... -
Does social media usage matter? An analysis of online practices and digital media perceptions of communication practitioners in Europe
Moreno, Angeles; Navarro, Cristina; Tench, Ralph; Zerfass, Ansgar (Journal article; Peer reviewed, 2015)A key aspect for understanding and explaining online communication is the micro level of communication practitioners’ social media usage and their general attitudes towards digital platforms. This paper investigates how ... -
Doing the right things or doing things right? Paradoxes and Swedish communication professionals’ roles and challenges
Falkheimer, Jesper; Heide, Mats; Simonsson, Charlotte; Zerfass, Ansgar; Verhoeven, Piet (Journal article; Peer reviewed, 2016)Purpose – The purpose of this paper is to examine and analyze the prevailing form of rationality that governs the challenges, goals and roles of communication professionals. The authors will also explore alternative ... -
Enabling, advising, supporting, executing: a theoretical framework for internal communication consulting within organizations
Zerfass, Ansgar; Franke, Neele (Journal article; Peer reviewed, 2013)This article analyzes the consulting and enabling function within the role set of communication managers and provides an initial theoretical framework for internal communication consulting in organizations. The idea of ... -
The ethical dimension of public relations in Europe: Digital channels, moral challenges, resources, and training
Hagelstein, Jens; Einwiller, Sabine; Zerfass, Ansgar (Peer reviewed; Journal article, 2021)Digital communication tools and practices improve the spread and impact of organisational messages. Quite often, however, they also pose moral problems. This article examines how often public relations practitioners encounter ... -
Evaluation stasis continues in PR and corporate communication: Asia Pacific insights into causes.
Zerfass, Ansgar; Macnamara, Jim (Journal article; Peer reviewed, 2017)The first comprehensive study of public relations (PR) and corporate communication practices across Asia-Pacific countries has found that, despite being an area of rapid growth, evaluation remains limited, is often not ... -
Evaluation und Controlling derUnternehmenskommunikation
Rolke, Lothar; Buhmann, Alexander; Zerfass, Ansgar (Chapter, 2020)Kommunikationsmanager wissen heute um die Wirkung ihrer Arbeit und umihren Beitrag zur Erreichung von Unternehmenszielen. Dabei handelt es sich umLeistungen für eine gute Berichterstattung in den Medien, für die Reputation ... -
Global public relations and communication management: a European perspective
Vercic, Dejan; Zerfass, Ansgar; Wiesenberg, Markus (Journal article; Peer reviewed, 2015)The paper reviews the status of international public relations research and reports on a pan-European study into international communication practices in the corporate sector. It is based on a quantitative survey of 579 ... -
How strategic communication facilitates the internationalization of firms: A situational framework
Keller-Bacher, Jule; Zerfass, Ansgar (Chapter, 2019)This chapter examines the specific role of strategic communication as a facilitator for business internationalization. It provides a new and comprehensive rationale for explaining the contribution of strategic communication ... -
Management tools in corporate communication: a survey about tool use and reflections about the gap between theory and practice
Volk, Sophia Charlotte; Zerfass, Ansgar (Journal article; Peer reviewed, 2020)Purpose The purpose of this article is to introduce the research field of management tools to communication management scholarship and open up new avenues for the field. Design/methodology/approach The first part examines ... -
Managing CEO communication and positioning: A cross-national study among corporate communication leaders
Zerfass, Ansgar; Vercic, Dejan; Wiesenberg, Markus (Journal article; Peer reviewed, 2016)Purpose – The purpose of this paper is to examine the practices of positioning Chief Executive Officers (CEOs) and other top executives in the public sphere and approaches to manage their communication activities. ... -
North American Communication Monitor 2018-2019. Tracking trends in fake news, issues management, leadership performance, work stress, social media skills, job satisfaction and work environment
Meng, Juan; Reber, Bryan; Berger, Bruce; Gower, Karla; Zerfass, Ansgar (Research report, 2019) -
Reviewing the ‘march to standards’ in public relations: a comparative analysis of four seminal measurement and evaluation initiatives
Buhmann, Alexander; Macnamara, Jim; Zerfass, Ansgar (Journal article; Peer reviewed, 2019)To many, development and adoption of professional standards for measurement and evaluation (M&E) is one of the most promising approaches for advancing public relations practice. In recent years, there has been a surge in ... -
Social media newsrooms in public relations: a conseptual framework and corporate practices in three countries
Zerfass, Ansgar; Schramm, Dana Melanie (Journal article; Peer reviewed, 2014)The rise of social media in organizational settings has opened up new horizons for strategic communication. However, there are also drawbacks. Arguably the most important one is increased complexity. Many communication ... -
Stakeholderbeziehungen in der CSR-Kommunikation: Empirische Studie zu Strategien und Rahmenbedingungen in deutschen Unternehmen
Zerfass, Ansgar; Müller, Maren Christin (Journal article; Peer reviewed, 2013)