Browsing BI Open by Author "Torgersen Ravndal, Bjørn"
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When are brands or relationships more important in B2B? : A moderation analysis of a proposed model
Rist-Christensen, Fredrik; Torgersen Ravndal, Bjørn (Master thesis, 2017)Although recent B2B marketing research suggest that branding and relationships are of importance to firm performance, no research examines how these constructs act in the same model. We try to merge these two streams ...