Browsing BI Open by Author "Olson, Erik L."
Now showing items 1-10 of 10
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Does Sponsorship Work in the Same Way in Different Sponsorship Contexts?
Olson, Erik L. (Journal article; Peer reviewed, 2010)Research Paper Purpose The development of a comprehensive model of high-level sponsorship effects that works well in both sports and cultural sponsorship contexts. Design/Methodology/Approach The sponsorship model ... -
Green innovation value chain analysis of PV solar power
Olson, Erik L. (Journal article; Peer reviewed, 2014)Governments around the world have employed a variety of generous subsidies to help promote and develop clean energy technologies in the hope that they will widely replace dirtier carbon-based power sources. Unfortunately ... -
Green innovation value chain frame of comparisons: market and public policy implications
Olson, Erik L. (Journal article; Peer reviewed, 2015)The green innovation value-chain (GIVC) is a framework that compares the relative attractiveness of a green technology with conventional competitors(s) along stakeholder links representing the manufacturer, distributor, ... -
How Bureaucrats and Bean Counters Strangled General Motors by Killing its Brands
Olson, Erik L.; Thjømøe, Hans Mathias (Journal article; Peer reviewed, 2010)Purpose: To use branding literature to understand the rise and fall of GM’s brands. Design/Methodology/Approach: Case analysis using secondary sources covering GM’s brands and products, managerial leadership, and market ... -
It`s not easy being green: the effects of attribute tradeoffs on green product preference and choice
Olson, Erik L. (Journal article; Peer reviewed, 2013)Despite widespread pro-green attitudes, consumers frequently purchase non-green alternatives. One possible explanation for this value–action gap is the tradeoffs that green products often force on their users: higher prices, ... -
“Outing” the Supplier: Implications for Manufacturers and Retailers
Olson, Erik L. (Journal article; Peer reviewed, 2012)Purpose To empirically examine the brand impact of consumer knowledge regarding a common supplier and shared product specifications between manufacturer and private label brands. Design/Methodology/Approach The study ... -
Supplier inferences to enhance private label perceptions
Olson, Erik L. (Journal article; Peer reviewed, 2012)In large part due to the expertise of the many manufacturer brands that are private label suppliers, the objective quality gap between private labels and leading manufacturer brands is small-to-none in many cases. The ... -
The financial and environmental costs and benefits for Norwegian electric car subsidies: are they good public policy?
Olson, Erik L. (Journal article; Peer reviewed, 2015)Norway is the current per-capita leader in battery-electric vehicle (BEV) sales due in large part to generous government subsidies for BEV buyers. These subsidies are designed to support the government’s goal of electrifying ... -
The relative performance of TV sponsorship versus television spot advertising
Olson, Erik L.; Thjømøe, Hans Mathias (Journal article; Peer reviewed, 2012)Purpose To compare the relative performance of TV sponsorships with the industry standard 30-second TV spot advertising on achieving common communication goals. Design/Methodology/Approach The two mediums are tested ... -
The Solyndra case: an institutional economics perspective on the optimal role of government support for green technology development
Olson, Erik L.; Biong, Harald (Journal article; Peer reviewed, 2015)More than three years after its highly publicized bankruptcy, Solyndra continues to resonate as an example of well-intentioned government policies gone wrong. This paper examines the Solyndra case using an institutional ...