Browsing by Author "McClelland, Alastair"
Now showing items 1-6 of 6
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Advertisement-programme congruence in memory of sexual fragrance advertisements
Wong, Hiu Yan Amy; McClelland, Alastair; Furnham, Adrian (Journal article; Peer reviewed, 2019)The current study explored the effect of sexual content in advertisements and the programme–advertisement congruence on the memory of sexual and nonsexual advertisements. Seventy participants (41 females and 29 males) were ... -
The effect of background music and noise on the cognitive test performance of Chinese introverts and extraverts
Kou, Siyi; McClelland, Alastair; Furnham, Adrian (Journal article; Peer reviewed, 2018)Previous research has shown that background auditory distractors (music and sound/noise) have a more severe impact on introverts’ performances on complex cognitive tasks than extraverts (Dobbs, Furnham, & McClelland, 2011). ... -
The effect of background music on the cognitive performance of musicians: A pilot study
Yang, Jeremy; McClelland, Alastair; Furnham, Adrian (Journal article; Peer reviewed, 2016)This study aimed to investigate how background music with different instruments affects trained musicians’ performance on cognitive tasks. Participants completed three sets of cognitively demanding intelligence tasks in a ... -
The effect of fear‐inducing content on memory for advertisements and on retroactive and proactive interference of programme information
Akram, Zara; McClelland, Alastair; Furnham, Adrian (Journal article; Peer reviewed, 2018)The current study focused on whether fear‐inducing content in television advertisements leads to better memory for the advertisement but also impairs memory for programme information that either precedes the advertisements ... -
The Effect of Sexual Programme Content on the Recall of Foreign Sexual and Non-sexual Advertisements
Toverljani, Anita; McClelland, Alastair; Furnham, Adrian (Journal article; Peer reviewed, 2017)This study explored the effect of programme content (sexual and non-sexual) on the recall of sexual and non-sexual advertisements. Seventy-eight participants were allocated randomly to four different groups and viewed ... -
The Effects of Programme Context on Memory for Humorous Television Commercials
Han, Da Eun; McClelland, Alastair; Furnham, Adrian (Journal article; Peer reviewed, 2017)This study investigated the effects of programme context on memory for humorous television advertisements in South Korean participants. Humorous and non-humorous Korean advertisements were embedded within two programme ...