Blar i BI Open på forfatter "McClelland, Alastair"
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Advertisement-programme congruence in memory of sexual fragrance advertisements
Wong, Hiu Yan Amy; McClelland, Alastair; Furnham, Adrian (Journal article; Peer reviewed, 2019)The current study explored the effect of sexual content in advertisements and the programme–advertisement congruence on the memory of sexual and nonsexual advertisements. Seventy participants (41 females and 29 males) were ... -
The Allocation of a Scarce Medical Resource: A Cross-Cultural Study Investigating the Influence of Life Style Factors and Patient Gender, and the Coherence of Decision-making
Keh, C.; Furnham, Adrian; McClelland, Alastair; Wong, C. (Journal article; Peer reviewed, 2022)This study examined how lifestyle factors and gender affect kidney allocation to transplant patients by 99 British and Singaporean participants. Thirty hypothetical patients were generated from a combination of six factors ... -
Choosing a coach: the influence of age, gender and experience in shaping preferences for business coaches
Furnham, Adrian; Grover, Simmy; McClelland, Alastair (Peer reviewed; Journal article, 2022)The present study examined people’s preference for an executive coach. A sample of 504 participants completed a questionnaire in which they were asked to rate eight potential coaches stratified by sex (male vs. female), ... -
Corporate social and environmental responsibility advertising: Advertising effectiveness as a function of viewing context
Pyle, Emily; Furnham, Adrian; McClelland, Alastair (Peer reviewed; Journal article, 2022)This study investigated the effects of corporate social and environmental responsibility (CSER) advertising, and programme-advertisement congruency, on advertising effectiveness. In a between-subjects design, participants ... -
Effects of background noise and extraversion on reading comprehension performance
Gheewalla, Fatema; McClelland, Alastair; Furnham, Adrian (Journal article; Peer reviewed, 2020)This study was concerned with the effects of acoustic distraction at work. Using a within-subject study we aimed to investigate the effect of background distraction on cognitive performance. In the presence of silence, ... -
Investigating the effects of background noise and music on cognitive test performance in introverts and extraverts: A cross-cultural study
Lim, Wilson; Furnham, Adrian; McClelland, Alastair (Journal article; Peer reviewed, 2021)Previous research found that introverts performed worse than extraverts on cognitive tasks in the presence of noise or music in a Western sample but not in an Asian sample. This is a cross-cultural part replication of these ... -
Mental health literacy for autism spectrum disorder and depression
Godfrey Born, Charlotte; McClelland, Alastair; Furnham, Adrian (Peer reviewed; Journal article, 2019)In this study, three hundred and sixty-eight participants answered a questionnaire consisting of three vignettes describing a person with depression, severe Autism Spectrum Disorder (ASD), and high-functioning Autism ... -
Preferences for scarce medical resource allocation: Differences between experts and the general public and implications for the COVID‐19 pandemic
Grover, Simmy; McClelland, Alastair; Furnham, Adrian (Journal article; Peer reviewed, 2020)This study concerns what lay people believe is the best way to allocate scarce medical resources. A sample of 515 individuals completed a short questionnaire asking them to rank‐order eight different ethical positions with ... -
Sex Does Not Sell: Effects of Sexual Advertising Parameters on Women Viewers’ Implicit and Explicit Recall of Ads and Brands
Lawrence, Helena; Furnham, Adrian; McClelland, Alastair (Peer reviewed; Journal article, 2021)This study investigated implicit and explicit memory effects of sexual and non-sexual advertisements embedded in either a sexual or non-sexual program among women viewers. We predicted that sexual appeals would facilitate ... -
Sex Does Not Sell: The Effect of Sexual Content on Advertisement Effectiveness and Interference with Memory for Program Information
Ciuvat, Roberta-Maria; Furnham, Adrian; McClelland, Alastair (Peer reviewed; Journal article, 2022)Does increasing the sexual content of advertisements lead, though memory processes, to greater sales? By employing a between-participants design, we aimed to explore how sexual advertising affects explicit and implicit ... -
The effect of background music and noise on the cognitive test performance of Chinese introverts and extraverts
Kou, Siyi; McClelland, Alastair; Furnham, Adrian (Journal article; Peer reviewed, 2018)Previous research has shown that background auditory distractors (music and sound/noise) have a more severe impact on introverts’ performances on complex cognitive tasks than extraverts (Dobbs, Furnham, & McClelland, 2011). ... -
The effect of background music on the cognitive performance of musicians: A pilot study
Yang, Jeremy; McClelland, Alastair; Furnham, Adrian (Journal article; Peer reviewed, 2016)This study aimed to investigate how background music with different instruments affects trained musicians’ performance on cognitive tasks. Participants completed three sets of cognitively demanding intelligence tasks in a ... -
The effect of fear‐inducing content on memory for advertisements and on retroactive and proactive interference of programme information
Akram, Zara; McClelland, Alastair; Furnham, Adrian (Journal article; Peer reviewed, 2018)The current study focused on whether fear‐inducing content in television advertisements leads to better memory for the advertisement but also impairs memory for programme information that either precedes the advertisements ... -
The Effect of Sexual Programme Content on the Recall of Foreign Sexual and Non-sexual Advertisements
Toverljani, Anita; McClelland, Alastair; Furnham, Adrian (Journal article; Peer reviewed, 2017)This study explored the effect of programme content (sexual and non-sexual) on the recall of sexual and non-sexual advertisements. Seventy-eight participants were allocated randomly to four different groups and viewed ... -
The Effects of Programme Context on Memory for Humorous Television Commercials
Han, Da Eun; McClelland, Alastair; Furnham, Adrian (Journal article; Peer reviewed, 2017)This study investigated the effects of programme context on memory for humorous television advertisements in South Korean participants. Humorous and non-humorous Korean advertisements were embedded within two programme ...