Browsing BI Open by Author "Martin, Drew"

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    • Service innovation, renewal, and adoption/rejection in dynamic global contexts 

      Martin, Drew; Gustafsson, Anders; Choi, Sunmee (Journal article; Peer reviewed, 2016)
      This Journal of Business Research special section includes 7 articles selected from papers presented during the 2014 Global Marketing Conference held July 15-18, 2014. The Conference’s theme was “Bridging Asia and the ...