Blar i BI Open på forfatter "Ljøsne, Frida Jore"
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Online marketers overstepping their welcome - a study of online behavioral advertising and its influence on perceived invasiveness and brand attitude
Ljøsne, Frida Jore; Braastad, Marianne (Master thesis, 2019)Online behavioral advertising (OBA), an advertising technique based on consumers’ online personal data, is highly praised by practitioners for its efficiency and solid ability to create value for both the consumer and ...