Blar i BI Open på forfatter "Lemon, Katherine N."
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Successful customer value management: key lessons and emerging trends
Verhoef, Peter C.; Lemon, Katherine N. (Journal article; Peer reviewed, 2013)In the past decade, firms have paid increasing attention to customer value management (CVM). Through customer-centric management systems, firms aim to maximize customer value. In this article, we put forth six important ...