Browsing BI Open by Author "Laukas, Magnus Olafsen"

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Fjordkraft

Laukas, Magnus Olafsen; Eide, Fredrik Graue (Bachelor thesis, 2020)

Denne oppgaven handler om hvordan en bedrift lykkes med implementering av CRM og hva det har å si for de ansatte. Det belyses hva CRM er, hvordan implementere det, hva det har å si for de ansatte og hvordan det vil ...
Navigating the Intricacies of Greenwashing Across Digital Formats: An Examination of Non-Greenwashing and Greenwashing Posts in Visual and Textual Contexts.

Laukas, Magnus Olafsen (Master thesis, 2023)

This thesis seeks to bridge a research gap concerning the credibility of greenwashing in digital channels. It does so by exploring lifelike scenarios in the form of visual content—represented through brand awareness posts—and ...