Browsing BI Open by Author "Kiselova, Hanna"
Now showing items 1-1 of 1
-
Effective email marketing: an empirical study of the impact of personalized communication on customer engagement and purchase decisions
Kiselova, Hanna (Master thesis, 2019)This study investigates the impact of behavior-based personalization on customer engagement and purchase behavior in the context of email marketing. For this purpose, the author reviews and combines the following research ...