Browsing BI Open by Subject "identity"
Now showing items 1-2 of 2
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Identity-based consumer behavior
(Journal article; Peer reviewed, 2012)Although the influence of identity on consumer behavior has been documented in many streams of literature, the absence of a consistent definition of identity and of generally accepted principles regarding the drivers of ... -
Organizational identification and serendipitous value creation in post acquisition integration
(Journal article; Peer reviewed, 2011)This study tells the story of two acquisitions made by a company the authors call Multifirm. Multifirm acquired two targets, Datagon and Teknico. The Datagon employees immediately identified with Multifirm, and the integration ...