Browsing BI Open by Author "Tran, Huy Quoc"
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Conceptual and empirical differences in how choice architecture can influence choice and decision making
Nguyen, Giang Huong; Tran, Huy Quoc (Master thesis, 2016)Research shows that people may not always make decisions rationally but may rely on intuitive judgement and associative memories (Morewedge & Kahneman, 2010, p. 435). From this perspective, biases and heuristics can emerge, ...