Blar i BI Open på forfatter "Toverljani, Anita"
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The Effect of Sexual Programme Content on the Recall of Foreign Sexual and Non-sexual Advertisements
Toverljani, Anita; McClelland, Alastair; Furnham, Adrian (Journal article; Peer reviewed, 2017)This study explored the effect of programme content (sexual and non-sexual) on the recall of sexual and non-sexual advertisements. Seventy-eight participants were allocated randomly to four different groups and viewed ...