Blar i BI Open på forfatter "Tafjord, Alexandra"
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Shaping the Future of Sustainable Packaging: The Effect of Enuironmental Cues on Consumer Responses for Home Care Products
Tafjord, Alexandra; Nilsen, Cecilie Johnsen (Master thesis, 2022)Inspired by the continuously evolving changes that are happening within the field of sustainable packaging, this thesis examines the way packaging material and eco-labeling as environmental cues affect consumers' purchase ...