Browsing BI Open by Author "Sundie, Jill M."
Now showing items 1-1 of 1
-
Setting the Bar: The Influence of Women's Conspicuous Display on Men's Affiliative Behavior
Sundie, Jill M.; Pandelaere, Mario; Lens, Inge; Warlop, Luk (Journal article; Peer reviewed, 2019)Four studies provide evidence for a process by which a woman’s conspicuous consumption can serve as a deterrent to affiliative behaviors by materialistic men, via heightened perceptions of the woman’s financial standards ...