Browsing BI Open by Author "Ramstad, Christoffer"
Now showing items 1-1 of 1
-
The sharing economy – is trust essential? : the effect of profile quality and brand equity on trust and purchasing intention
Ramstad, Christoffer (Master thesis, 2017)The sharing economy has gained popularity in the last decade and is projected to grow substantially in the future. Several brands from the sharing economy have equally high valuations as the biggest brands in the traditional ...