Browsing BI Open by Author "Ness, Christoffer"
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Managing commercialization : how McKinsey & Company turned Nyegaard & Co into the world leader of contrast media
Ness, Christoffer (Master thesis, 2012-05-14)This thesis studies to what extent engaging a management consultant firm during the innovation process may increase the likelihood of success. Firms often fail to benefit financially from their innovations, and this paper ...