Blar i BI Open på forfatter "Knudsen, Jan Andreas"
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Electronic word of mouth and the impact of source factors
Knudsen, Jan Andreas; Kjølen, Lars (Master thesis, 2011-02-02)This study has evaluated the aspects of source factors and their influence on perceived credibility in the context of word-of-mouth (WOM) and compared it with the literature on electronic-word-of-mouth (eWOM). Through ...