Blar i BI Open på forfatter "Horne, Vidar"
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Piggybacking your way to independent internationalization
Horne, Vidar; Solem, John Kåre (Master thesis, 2013-02-12)The purpose of this study has been to increase the understanding of piggybacking in international market entry. A piggybacking relationship consists of two partners, a rider (SME) and a carrier, where the rider exploits ...