Browsing BI Open by Subject "Marketing"
Now showing items 1-5 of 5
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Assessing the influence of packaging design symmetry, curvature, and mark on the perception of brand premiumness
(Peer reviewed; Journal article, 2022)Packaging and label design are crucial in facilitating the perception of brand premiumness. However, we know relatively little about how common design characteristics used in a product’ packaging affect consumers' perception ... -
Consumer Centered Policy Inquiries: a Call to Explore Policy Through a Consumer Lens and Consumers Through a Policy Lens
(Peer reviewed; Journal article, 2022)The Journal of Public Policy and Marketing has long welcomed scientific inquiry at the intersection of public policy and consumer behavior. While the existence of this intersection feels like a given, defining the contours ... -
Innovasjon i et konstruert nettverk: Hvordan kan samarbeid i konstruerte innovasjonsnettverk øke bedrifters innovasjonsevne?: En casestudie av Norwegian Smart Care Cluster
(Bachelor thesis, 2016)Temaet for denne bacheloroppgaven omhandler hvordan innovasjon skjer i konstruerte innovasjonsnettverk, det vil si nettverk som bevisst er opprettet med en intensjon om å drive innovasjon innen en bestemt næring. Fokus ... -
Successful customer value management: key lessons and emerging trends
(Journal article; Peer reviewed, 2013)In the past decade, firms have paid increasing attention to customer value management (CVM). Through customer-centric management systems, firms aim to maximize customer value. In this article, we put forth six important ... -
Synergistic and cannibalization effects in a partnership loyalty program
(Journal article; Peer reviewed, 2020)The implicit promise of a partnership in a loyalty program (LP) is that the partners will gain new customers and the LP will reinforce the loyalty to focal partners. Although customers may be encouraged to cross-purchase ...