Browsing BI Open by Author "Kiesenbauer, Juliane"
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Today´s and tomorrow´s challenges in public relations: comparing the views of chief communication officers and next generation leaders
Kiesenbauer, Juliane; Zerfass, Ansgar (Journal article; Peer reviewed, 2015)Most public relations research is focused on communication processes and the instruments, strategies and objectives in use. Less is known about the men and women who are and will be responsible for managing strategic ...