Browsing BI Open by Author "Zaremba, Natalia"

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To buy or not to buy? Investigating the influence of e-commerce determinants on customer purchase intention in cosmetics industry: a comparative study between Norway and China.

Zaremba, Natalia; Li, Jiajin (Master thesis, 2022)

The study aimed to analyze several aspects of e-commerce determinants of websites and products factors as well as its influence on purchase intentions. Purchase intention itself is a substantial and comprehensive concept, ...