Browsing BI Open by Author "Werder, Kelly Page"

Now showing items 1-3 of 3

    • Strategic communication as an emerging interdisciplinary paradigm 

      Werder, Kelly Page; Nothhaft, Howard; Verčič, Dejan; Zerfass, Ansgar (Journal article; Peer reviewed, 2019)
      This study explores future directions in strategic communication scholarship by examining the emergence of strategic communication through the lens of interdisciplinary science. The disciplinary status of strategic ...

    • Strategic communication: Defining the field and its contribution to research and practice 

      Zerfass, Ansgar; Verčič, Dejan; Nothhaft, Howard; Werder, Kelly Page (Journal article; Peer reviewed, 2018)
      This article draws on a decade of research in strategic communication and especially on the contributions in this special issue to propose a new and more comprehensive definition of strategic communication. We argue that ...

    • Strategic communication: Reflections on an elusive concept 

      Nothhaft, Howard; Werder, Kelly Page; Verčič, Dejan; Zerfass, Ansgar (Journal article; Peer reviewed, 2019)
      The article explores how strategic communication successfully established itself as an academic discipline despite (or perhaps because of) being centered on an elusive concept. Drawing on ideas about the evolution of ...