Blar i BI Open på forfatter "Vercic, Dejan"
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Global public relations and communication management: a European perspective
Vercic, Dejan; Zerfass, Ansgar; Wiesenberg, Markus (Journal article; Peer reviewed, 2015)The paper reviews the status of international public relations research and reports on a pan-European study into international communication practices in the corporate sector. It is based on a quantitative survey of 579 ... -
Managing CEO communication and positioning: A cross-national study among corporate communication leaders
Zerfass, Ansgar; Vercic, Dejan; Wiesenberg, Markus (Journal article; Peer reviewed, 2016)Purpose – The purpose of this paper is to examine the practices of positioning Chief Executive Officers (CEOs) and other top executives in the public sphere and approaches to manage their communication activities. ...