Blar i BI Open på forfatter "Van Vaerenbergh, Yves"
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Sharing Goods? Yuck, No! An Investigation of Consumers’ Contamination Concerns About Access-Based Services
Hazee, Simon; Van Vaerenbergh, Yves; Delcourt, Cecile; Warlop, Luk (Journal article; Peer reviewed, 2019)Although access-based services (ABS) offer many benefits, convincing consumers to use these service innovations remains challenging. Research suggests that contamination concerns are an important barrier to consumer adoption ...