Browsing BI Open by Author "Torgeirsen, Emil Hovland"

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Sustainable Marketing Online: How Do Norwegian Fashion Companies Conduct Sustainable Marketing Online and Does it Increase Brand Equity?

Torgeirsen, Emil Hovland (Bachelor thesis, 2022)

It is not secret that the fashion industry is widely believed to be unsustainable. In fact, the industry was responsible for 10% of global emissions in 2017. Furthermore, the fashion is thought to be the second most polluting ...