Blar i BI Open på forfatter "Tench, Ralph"
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Artificial intelligence in communication management: a cross-national study on adoption and knowledge, impact, challenges and risks
Zerfass, Ansgar; Hagelstein, Jens; Tench, Ralph (Journal article; Peer reviewed, 2020)Purpose Artificial intelligence (AI) might change the communication profession immensely, but the academic discourse is lacking an investigation of the perspective of practitioners on this. This article addresses this ... -
Does social media usage matter? An analysis of online practices and digital media perceptions of communication practitioners in Europe
Moreno, Angeles; Navarro, Cristina; Tench, Ralph; Zerfass, Ansgar (Journal article; Peer reviewed, 2015)A key aspect for understanding and explaining online communication is the micro level of communication practitioners’ social media usage and their general attitudes towards digital platforms. This paper investigates how ...