Browsing BI Open by Author "Stepanova, Anna"
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The spillover effect of companies' brands in B2B relationships : the role of governance form choice
Stepanova, Anna (Master thesis, 2014-02-12)In marketing literature there is a large gap in understanding the importance of brands and brand management in interorganizational relationships. This thesis aims to extend the existing B2B branding literature by analyzing ... -
When Should Organizations Outsource Problem-Solving? Balancing Functional and Technical Requirement Specifications in Public Procurement.
Stepanova, Anna (Series of Dissertations;, Doctoral thesis, 2024)Interorganizational interactions between firms are often centered around problem-solving efforts. The ability to efficiently solve problems can facilitate organizations’ value creation, strategic gains, and cost savings, ...