Blar i BI Open på forfatter "Solbakken, Sigurd Holthe"
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Overcoming the No-reputation Liability: A Qualitative Study on Startup Credibility and its Influence on B2B Purchase Decisions
Solbakken, Sigurd Holthe; Aasen, Preben Emilsen (Master thesis, 2023)The objective of this thesis is to understand how credibility associated with being a startup affects B2B purchase decisions. In a rapidly changing globalised world, social and economic entrepreneurship are becoming ...