Browsing BI Open by Author "Skraastad, Martin"

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    • The Effect of Hostile Bidding on Consumers 

      Skraastad, Martin; Viskjer, Tim (Master thesis, 2020)
      The purpose of this master thesis is to investigate if consumers change their perception of a firm after being exposed to a hostile bidding advertisement in Google. Hostile bidding is a strategy in search engines where ...