Blar i BI Open på forfatter "Sirianni, Nancy J."
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Does Your Demonstration Tell the Whole Story? How a Process Mindset and Social Presence Impact the Effectiveness of Product Demonstrations
Ringler, Christine; Sirianni, Nancy J.; Peck, Joann; Gustafsson, Anders (Peer reviewed; Journal article, 2023)Product demonstrations are powerful promotional tools which can vary in how they present information, either illustrating step-by-step processes, or showcasing final outcomes customers may achieve after product usage. Our ... -
Look but Don’t Touch! The Impact of Interpersonal Haptic Blocking on Compensatory Touch and Purchase Behavior
Ringler, Christine; Sirianni, Nancy J.; Gustafsson, Anders; Peck, Joann (Journal article; Peer reviewed, 2019)This research investigates situations in which frontline employees deliberately restrict customers’ access to touch products on display (active interpersonal haptic blocking), and how this understudied form of sensory ... -
Small details that make big differences: a radical approach to consumption experience as a firm’s differentiating strategy
Bolton, Ruth N.; Gustafsson, Anders; McColl-Kennedy, Janet; Sirianni, Nancy J.; Tse, David K. (Journal article; Peer reviewed, 2014)Purpose – Service organizations and marketers have focused too much of their energy on their core service’s performance and too little emphasis on designing a customer journey that enhances the entire customer experience. ...