Blar i BI Open på forfatter "Sigurdsson, Valdimar"
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The relative impact of health communication conveyed via quick response codes: A conjoint experiment among young thai consumers doing grocery shopping
Fagerstrøm, Asle; Eriksson, Niklas; Khamtanet, Sirinna; Jitkuekul, Premruedee; Sigurdsson, Valdimar; Larsen, Nils Magne (Peer reviewed; Journal article, 2022)This paper explores the impact of health communication using smartphones and the outcome of healthier purchases when young Thai consumers shop for groceries. A conjoint experiment was arranged whereby participants (n = 214) ... -
The marketing firm and co‐creation: An empirical study of marketer and customer's co‐creation process
Fagerstrøm, Asle; Bendheim, Liv Marie; Sigurdsson, Valdimar; Pawar, Sanchit; Foxall, Gordon R. (Journal article; Peer reviewed, 2019)This study empirically investigates the marketer and customer's co‐creation process within the context of the marketing firm. Based on principles from bilateral contingencies, findings from a conjoint study (n = 98) indicate ... -
The marketing firm and co‐creation: The case of co‐creation by LEGO
Fagerstrøm, Asle; Bendheim, Liv Marie; Sigurdsson, Valdimar; Foxall, Gordon R.; Pawar, Sanchit (Journal article; Peer reviewed, 2019)This article discusses the marketer and customer co‐creation process within the context of bilateral contingencies. Bilateral contingencies occur when the marketers' behavior is reinforced (and/or punished) by the customers' ...