Browsing BI Open by Author "Shams, Poja"
Now showing items 1-7 of 7
-
Does service employees’ appearance affect the healthiness of food choice?
Huneke, Tabea; Benoit, Sabine; Shams, Poja; Gustafsson, Anders (Journal article; Peer reviewed, 2015)Derived from previous research on social influence on food consumption and social comparison theory, this article examines the effect of service employees’ appearance on consumers’ food choice using an experimental study, ... -
Does Service Employees’ Appearance Affect the Healthiness of Food Choice?
Huneke, Tabea; Benoit, Sabine; Shams, Poja; Gustafsson, Anders (Journal article; Peer reviewed, 2015)Derived from previous research on social influence on food consumption and social comparison theory, this article examines the effect of service employees’ appearance on consumers’ food choice using an experimental study, ... -
Heuristics and resource depletion: eye-tracking customers’ in situ gaze behavior in the field
Wästlund, Erik; Otterbring, Tobias; Gustafsson, Anders; Shams, Poja (Journal article; Peer reviewed, 2015)When we visit a retail outlet, we go there to complete some type of shopping goal. These goals may be very specific and precisely planned prior to entering the store, or more abstract, and something we think of on the spur ... -
Left isn’t always right: placement of pictorial and textual package elements
Otterbring, Tobias; Shams, Poja; Wästlund, Erik; Gustafsson, Anders (Journal article; Peer reviewed, 2013)Purpose – The purpose of this study is to investigate how the positioning of textual and pictorial design elements on a package affects visual attention (detection time) toward these element types. Design/methodology/approach ... -
Neuroscience in service research: an overview and discussion of its possibilities
De Keyser, Arne; Gustafsson, Anders; Shams, Poja; van Vaerenbergh, Yves; Verhulst, Nanouk (Journal article; Peer reviewed, 2020)Purpose: The purpose of this paper is to discuss recent developments in neuroscientific methods and demonstrate its potential for the service field. This work is a call to action for more service researchers to adopt ... -
The use of electrodermal activity (EDA) measurement to understand consumer emotions – A literature review and a call for action
Caruelle, Delphine; Gustafsson, Anders; Shams, Poja; Lervik-Olsen, Line (Journal article; Peer reviewed, 2019)Electrodermal activity (EDA) is a psychophysiological indicator of emotional arousal. EDA measurement was first employed in consumer research in 1979 but has been scarcely used since. In the past decade, the ease of access ... -
Vision (im)possible? The effects of in-store signage on customers’ visual attention
Otterbring, Tobias; Wästlund, Erik; Gustafsson, Anders; Shams, Poja (Journal article; Peer reviewed, 2014)We used two eye-tracking field experiments to investigate the extent to which in-store signage is used during navigation and decision making, and how the viewing of signage influences customers’ visual attention and choice ...