Blar i BI Open på forfatter "Sgourev, Stoyan V."

Viser treff 1-2 av 2

    • “Burning the bridges”: escalation in the pursuit of authenticity 

      Sgourev, Stoyan V.; Aadland, Erik (Peer reviewed; Journal article, 2022)
      We develop a process-based framework, articulating the escalation of difference between “private” self and “public” display as an alternative trajectory in the pursuit of authenticity to alignment and compromise. A ...

    • Relations in Aesthetic Space: How Color Enables Market Positioning 

      Sgourev, Stoyan V.; Aadland, Erik; Formilan, Giovanni (Peer reviewed; Journal article, 2022)
      Color is omnipresent, but organizational research features no systematic theory or established method for analyzing it. We develop a relational approach to color, conceptualizing it as a means of positioning relative to a ...