Blar i BI Open på forfatter "Sagfossen, Sofie"
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What makes NFTs valuable to consumers? Perceived value drivers associated with NFTs liking, purchasing, and holding
Yilmaz, Tuba; Sagfossen, Sofie; Velasco, Carlos (Peer reviewed; Journal article, 2023)Non-fungible tokens (NFTs) are unique digital assets that exist in a given blockchain. NFT projects, containing unique collections of these assets, are blockchain-based companies that deliver value to customers. Why do ...