Blar i BI Open på forfatter "Sæthren, Petter Karlsen"
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Charities presented as “sponsors” in sports: are sports teams’ benevolence beneficial for concurrent sponsors?
Gedde-Dahl, Haakon; Sæthren, Petter Karlsen (Master thesis, 2017)This study investigates implications of having a charity partner presented alongside sponsors in sports. This phenomenon is especially prevalent among football clubs, most prominently the partnership between Unicef and ...