Blar i BI Open på forfatter "Romeo, Elena"
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Assessing the influence of packaging design symmetry, curvature, and mark on the perception of brand premiumness
Romeo, Elena; Jensen, Henrik; Hunneman, Auke; Velasco, Carlos (Peer reviewed; Journal article, 2022)Packaging and label design are crucial in facilitating the perception of brand premiumness. However, we know relatively little about how common design characteristics used in a product’ packaging affect consumers' perception ...