Browsing BI Open by Author "Robles, Ariadna Puiggené"
Now showing items 1-1 of 1
-
Multi-sensory matters: How to Increase Online Purchase Intention for Experience Goods
Ulvestad, Ragnhild Elin Pettersen; Robles, Ariadna Puiggené (Master thesis, 2021)The present research study focuses on the effects of textual and visual website attributes on customers’ purchasing intention for experience products that require a smell-sensory experience (i.e., fragrances). Additionally, ...