Browsing BI Open by Author "Ringle, Christian M."

Now showing items 1-2 of 2

    • PLS-SEM’s most wanted guidance 

      Becker, Jan-Michael; Cheah, Jun-Hwa; Gholamzade, Rasoul; Ringle, Christian M.; Sarstedt, Marko (Peer reviewed; Journal article, 2022)
      Purpose – Partial least squares structural equation modeling (PLS-SEM) has attracted much attention from both methodological and applied researchers in various disciplines – also in hospitality management research. As ...

    • Revisiting Gaussian copulas to handle endogenous regressors 

      Becker, Jan-Michael; Proksch, Dorian; Ringle, Christian M. (Peer reviewed; Journal article, 2021)
      Marketing researchers are increasingly taking advantage of the instrumental variable (IV)-free Gaussian copula approach. They use this method to identify and correct endogeneity when estimating regression models with ...