Blar i BI Open på forfatter "Olsen, Camilla Ødegård"
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The Dark Side of Influencer Marketing
Olsen, Camilla Ødegård; Sandholmen, Gina Marie (Master thesis, 2019)Influencer marketing has over time evolved into a trend within marketing, and more businesses uses it as a tool as they consider this to be an accurate and effective way of doing marketing. As this new trend of marketing ...