Browsing BI Open by Author "Mouhcine, Lina"

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Final Thesis - Licensing effect on consumers in the ecofriendly fashion industry

Biot, Alexane; Mouhcine, Lina (Master thesis, 2020)

This paper studies moral licensing in ecofriendly fashion. The results show that ecofriendly fashion is fulfilling more than basic human needs: it fulfills psychological and moral needs as well. Some customers are therefore ...